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The 177% lift: How Condado Tacos used mystery, gamification to redefine the LTO

MarketingSara Kear, CMO of Condado Tacos, describes how he team transformed a typial margarita campaign became an interactive, shared experience to drive sales.Photo:...

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Travel

The best credit cards to diversify your rewards

You'll hear this ad nauseam at TPG: When it comes to the best credit card, there isn't one. And by that, I mean...

Allegiant adds 3 new routes — and a new California city

Allegiant Air is setting its sights on a new California city in early 2026. The budget airline on Tuesday announced it will launch...

Best Choice hotels in Europe to book using points

I rarely redeem Choice Privileges points for stays within the U.S., as I've found I can get better value when redeeming for stays...

Best ways to use Amex Membership Rewards points

It's no secret that American Express Membership Rewards points are one of our favorite credit card reward currencies.TPG's August 2025 valuations value Membership...

The best hotel credit cards that offer an annual free night

An annual free night certificate is one of the best perks frequently offered by hotel credit cards. This anniversary night can often justify...

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