Worldwide: Marriott has entered into a joint venture with the Leali family, founders of Lefay, to bring the luxury wellness brand into its global portfolio.
Lefay will become the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness.
The Lefay portfolio features two resorts in Lago di Garda and Dolomiti in Italy, with three properties under development in Tuscany, Southern Italy, and the Swiss Alps.
The brand’s existing and pipeline resorts will operate under long-term hotel management agreements, to which Lefay will contribute existing brand and intellectual property assets. The Italian real estate assets will continue to be held by the brand’s founders.
Domenico Alcide and Liliana Leali, founders of Lefay, said: “Our family founded Lefay nearly 20 years ago with a clear vision: to create destinations where wellbeing, nature and health come together authentically. We are deeply honoured to begin this collaboration with Marriott and to further advance our vision of bringing the Lefay brand to the world.”
Tina Edmundson, president of luxury, Marriott International, added: “Lefay represents a new expression of luxury, one that is wellness‑first, deeply experiential, and emotionally resonant. As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.”
Highlights:
- Marriott International has entered a joint venture with Lefay founders to integrate the luxury wellness resort brand into its global portfolio.
- Under the agreement, Lefay becomes Marriott’s first dedicated luxury wellness brand.
- The Lefay portfolio currently includes two operating luxury resorts in Lago di Garda and Dolomiti, alongside three developments planned across Italy and Switzerland.
- Pipeline projects comprise new wellness resorts in Tuscany, Southern Italy, and the Swiss Alps, all to be operated under long-term hotel management agreements with Marriott.
