The Great Greek propels franchising

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The Great Greek Mediterranean Grill is reporting notable unit growth and sales increases for the first half of 2024. It opened seven restaurants in Q1 and Q2, signed numerous franchise agreements and opened multiple locations in 2023 and 2024, leading to a 61% increase in systemwide sales over Q1-Q2 2023.

“Our growth in the first half of 2024 is a testament to the strength of our brand and our development strategy and positions us for even greater momentum in this second half of the year,” said President Bob Andersen said in a company press release. “Our continued success is a direct reflection of our dedicated and passionate franchise owners who take our brand to new heights each day. We’re excited for the trajectory we’re on and look forward to breaking more records the remainder of this year and into 2025.”

The Great Greek Mediterranean Grill has 54 locations in 17 U.S. states and launched its first international restaurant in Toronto through Ontario Master Licensee Radius Apollo Investments.

The chain will add 25 locations by year’s end, including its first in New Mexico, North Carolina, Pennsylvania and Wisconsin. With 270 units in its development pipeline, The Great Greek is on track to reach over 100 locations by 2025.

“The Great Greek offers a completely different experience than its category counterparts in that it provides a level of quality, service, and value unmatched anywhere else. Because of this, the brand occupies a unique and defensible niche in the Mediterranean fast-casual segment and is consistently met with high customer satisfaction and loyalty,” said Ray Titus, CEO of United Franchise Group, of which The Great Greek Mediterranean Grill is an affiliated brand. “We just wrapped up our World Expo in Nashville where it was thrilling to meet with franchise owners to celebrate the brand’s compounding success and plan for its future.”

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