UK: Real estate investment and development company MCR Property Group has deployed £150 million into a central London hospitality portfolio with plans to target £500 million scale.
The portfolio is anchored by a £123 million acquisition comprising four assets: Ashburn Hotel, Ashburn Court, Chesham Court and Claverley Court. The properties offer boutique hotel rooms and serviced apartments, and were formerly operated under Maykenbel.
It marks MCR’s entry into operational real estate. The firm will undertake a full refurbishment programme across the asses, which will relaunch under a new independent lifestyle collection brand.
Edmund Kissner, who is leading the brand platform, said: “The intention is to bring all assets up to a consistent, premium standard while creating a clear, design-led identity across the portfolio. We are currently finalising the brand platform, ensuring it has the strength and clarity to scale beyond these initial assets.
“Our ambition is not to operate a collection of four hotels but to build a cohesive hospitality proposition with real identity and operational depth. We are already actively negotiating and bidding on a range of hotel assets across the UK, with the intention of bringing them into a number of curated collections under the wider platform. This is the beginning of a much broader rollout,” he added.
Aneel Mussarat, founder of MCR Property Group, said: “This £150 million deployment is a deliberate move into operational real estate, in a market where we see clear inefficiencies and significant scope for value creation.
“We are building a platform, not acquiring assets in isolation. That means putting the infrastructure, systems and brand architecture in place from day one, so we can scale efficiently as we deploy further capital.
“This is the first phase of a wider strategy, with a clear ambition to scale this platform to £500 million through further acquisitions across London and key UK markets, where we can apply the same model and deliver consistent, repeatable performance.”
Highlights:
- MCR Property Group has launched a £150 million London hospitality platform, marking its entry into operational real estate with a target scale of £500 million.
- The platform is anchored by a £123 million acquisition of four central London assets – Ashburn Hotel, Ashburn Court, Chesham Court, and Claverley Court – offering boutique hotel rooms and serviced apartments.
- MCR Property Group plans a full refurbishment programme across the portfolio, repositioning the assets under a new independent lifestyle collection brand focused on design-led hospitality.
- Additional hotel acquisitions are under negotiation across the UK to expand the curated collection model.
