Maestro PMS is marking a new chapter in its continued evolution as the leading cloud hosted, all-in-one, private cloud and on-premises property-management system for independent hotels and resorts. At HITEC 2026 San Antonio, to be held June 15 to 18 at the Henry B. Gonzalez Convention Center, the company will showcase its latest platform innovations in Booth #2038 and share its strategic vision for strengthening direct guest relationships, reducing OTA dependency, increasing total revenue performance, and delivering more personalized and wellness-focused guest experiences through connected technology.
“As guest expectations evolve and hotels seek greater ownership of their data and customer journeys, Maestro PMS is doubling down on solutions that unify operations, guest engagement, wellness experiences, and revenue management into one seamless ecosystem,” said Lisa Jane Wheaton, Senior Product Strategist for Maestro PMS. “Our HITEC presence will highlight how independent hotels, resorts, spas, and multi-experience properties can better understand and engage guests across every touchpoint, from booking and arrival to wellness, dining, activities, and post-stay loyalty.”
“Independent and luxury hoteliers are no longer looking for disconnected systems that simply perform individual tasks,” Wheaton said. “Instead, they want a unified platform that helps hotel operators truly know their guests, personalize traveler experiences, drive direct revenues, and create connected journeys property wide. That is exactly where Maestro continues to innovate.”
Meet Maestro’s Vertical President of PMS
At HITEC, Maestro’s Vertical President of PMS, Adam Wilson, will be on-site to engage with customers and industry partners, reinforcing the company’s continued focus on unified hospitality technology and customer-centric innovation.
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“Joining Maestro at such a pivotal time in the industry is incredibly exciting,” said Adam Wilson. HITEC is a great chance to meet people face-to-face, our customers, yes, but also hoteliers, partners, and anyone looking at how technology can make their day-to-day operations easier and the guest experience better. I am really looking forward to the conversations in San Antonio, especially hearing what people are seeing in their own businesses and sharing how we are thinking about where the industry is going.”
Innovations to be showcased at HITEC San Antonio include:
- Redefining Hotel Mobility:
Maestro introduces Touch, a tablet-first platform built for modern hotel operations. It enables seamless mobile check-in and check-out while allowing staff to manage guest interactions and daily tasks from anywhere on property. The result is faster service, greater flexibility, and more personalized guest experiences.
- Elevating the Guest Wellness Experience:
Maestro is advancing hospitality wellness with deeper integration across Rooms, Spa, and Activities. New capabilities streamline operations while enhancing the guest journey from booking to checkout. Features include spa deposit policies, credit card pre-authorizations, and spa equipment management tools that improve efficiency and support revenue growth.
- Unlocking New Revenue Opportunities:
Enhanced online gift card theming allows properties to create visually engaging, branded digital and physical gift card experiences. Designed for holidays, experiences, and wellness packages, this upgrade helps drive incremental sales and strengthen guest loyalty year-round.
- Turning Data into Actionable Insights:
Maestro’s BI Analytics platform now includes deeper insights into key metrics such as TrevPAR, TrevPOR, and RevPAG. These enhancements give operators clearer visibility into total guest spend and performance trends, supporting smarter, data-driven decisions.
- Driving Operational Efficiency Across Departments:
New productivity enhancements span Front Desk, Spa, Activities, and Sales & Catering modules. Highlights include a Sales Manager Dashboard, improved event views, and a Day-by-Day Front Desk view. Together, these updates streamline operations and help teams focus more on guest service.
- One Portfolio. Endless Solutions for Hospitality:
Maestro will also highlight its connection to the broader Fullsteam Hospitality portfolio at HITEC, with Fullsteam Hospitality exhibiting in Booth #1252. Together, Maestro operates alongside 20+ hospitality technology solutions across lodging, activities, food and beverage, golf, and more within a unified portfolio designed to simplify operations, elevate guest experiences, drive revenue, and help properties run smarter from end to end.
Experience Maestro at HITEC 2026
HITEC attendees are encouraged to pre-book meetings with the Maestro PMS team in Booth #2038 to explore the platform’s latest innovations and stop by Fullsteam Hospitality in Booth #1252 to learn more about its connected hospitality technology ecosystem.
