Thailand: Hybrid hotel brand Generator has partnered with Thai festival Wonderfruit to operate the event’s Boutique Camping village this December.
The partnership will see Generator introduce its hospitality experience to Asia for the first time.
Guests will be able to book private, air-conditioned bell tents and RVs, as well as shared three-bed tents available for solo travellers.
Campers will also be able to take part in activities such as community curated art installations and music sessions, or play games including beer pong, giant Jenga, or Mölkky – a Finnish throwing game similar to bowling.
Alastair Thomann, CEO of Generator, said: “We’re constantly redefining what travel accommodation should look and feel like for our community, to create unique experiences and spaces for our guests to meet, share, and create memories. Festivals are all about community, so bringing Generator to Wonderfruit and injecting our personality and DNA into the cultural event is something we’re really excited about. We’re delivering something fresh and different to this year’s site, creating an engaging destination for our guests to enjoy in between exploring the festival, and are looking forward to introducing our brand to a new audience of adventurous and creative travellers.”
Jon Lor, managing director of Wonderfruit, said: “We’re thrilled to bring Boutique Camping back with a fresh new experience in partnership with Generator. They bring with them their signature, global style presented with a local touch, offering Wonderers an elevated camping experience with a unique spin on dining and socially-driven activities all within the dedicated village. What’s really exciting is the introduction of our Shared Tents concept—uniting solo Wonderers for the first time ever. We’re proud to pioneer this new way of connecting our community and look forward to seeing it come to life at Wonderfruit.”
