ORLANDO, Florida—Travel + Leisure Co. announced the launch of Eddie Bauer Adventure Club, a new hospitality concept. Marking its debut, the brand’s first destination is now open in Moab, Utah.
Created in partnership with Authentic Brands Group (Authentic), owner of the Eddie Bauer brand, Eddie Bauer Adventure Club represents the brand’s first venture into hospitality. The club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends curated programming and access to the natural world.
The inaugural Moab property has 39 suites, including studios and one-, two-, and three-bedroom accommodations. Interiors balance outdoor-inspired materials with modern amenities such as kitchenettes or full kitchens, in-unit laundry, and living areas.
“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” said Michael D. Brown, president and chief executive officer CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”
Located near landscapes such as Arches National Park and Canyonlands National Park, the Moab destination offers guests and owners direct access to popular outdoor experiences. From hiking and mountain biking to river rafting, off-roading, and stargazing, each stay is designed to immerse travelers in the surrounding environment.
Eddie Bauer Adventure Club is designed with sustainability initiatives intended to help guests explore responsibly. Refillable hydration stations, reusable bottle programs, and reduced single-use plastic amenities are integrated throughout the experience.
“For a brand built on ‘Live Your Adventure,’ the debut of Eddie Bauer Adventure Club is about extending the brand beyond products and into lived experience,” said David Brooks, executive vice president, action sports at Authentic. “Moab is the first expression of that vision—an environment where the spirit of adventure isn’t just represented but fully realized. Together with Travel + Leisure Co., we’re creating a platform for future destinations that stay true to the brand’s heritage while inviting people to engage with it in a new way.”
