DoorDash launches marketing tools for restaurants

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DoorDash has launched Ads Manager for Enterprise Restaurants, a platform offering self-serve tools to help businesses connect with customers, run campaigns and collaborate with partners.

Ads Manager’s suite of features includes:

  • Advanced targeting capabilities.
  • Marketing insights.
  • New promos.
  • Marketing capabilities for regional marketing teams and franchisees collaborative.

“From day one, we’ve been working hard to help businesses grow by providing them with tools that are easy to use,” Vassili Samolis, senior director of product management at DoorDash, said in a company press release. “As the marketing platform for the local economy, we’re excited to build solutions for businesses to grow no matter the objective, budget or challenge and reach local customers, wherever and however they shop. Now, businesses are in full control of how they get the word out. Whether it’s launching and modifying campaigns, tracking performance in near-real-time, or finding strategies to boost growth — it’s all in one platform.”

Benefits of the suite

Benefits include:

  • The fine-tuning of targeting based on the time of day, so restaurants can prepare for peak hours or optimize for downtime during an afternoon lull.
  • Frequency targeting, allowing businesses to better connect with consumers based on purchase behavior creating an overall experience that is highly relevant and timely.
  • Daypart targeting, allowing businesses to customize targeting by day of the week and time of the day (e.g. early morning, breakfast, lunch, afternoon, dinner and night).
  • Better marketing insights, which give businesses an in-depth look at customer ordering habits, how much they’re likely to spend, and insights into basket size, so they can better understand the long-term value of customers they’re acquiring through ads.
  • Customer purchase trends which reveal how groups of customers have purchased in the last 45 days, 45-90 days and 90 days up to a year prior, so businesses can target their dollars to reach specific subsets of new or lapsed customers.
  • Promos to help attract customers, win back old ones and boost spending.
  • The ability for DMAs and franchisees to run local marketing strategies.

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