UK: Crest Hotels Group has added its entire portfolio of nine hotels into the Classic British Hotels collection, comprising 674 bedrooms.
The partnership will give Crest Hotels access to Classic British Hotels’ commercial platform, including global distribution, corporate partnerships and sales support. The hotels are now bookable through the group’s private chain code.
The Crest portfolio includes hotels across England and Wales, ranging from coastal hotels and country estates to city and business hotels. The Imperial Hotel in Tenby, Avisford Park Hotel in West Sussex, Metropole Hotel in Llandrindod Wells, and Arnos Manor Hotel in Bristol are among those joining the collection.
Phillip Allsopp, managing director of Classic British Hotels, said: “We are absolutely thrilled to welcome Crest Hotels Group. This will open up Crest Hotels to a wider audience, targeting both the domestic and international traveller through our extensive network.”
Jason Hiley, managing director at Crest Hotels Group, added: “Aligning our entire collection with Classic British Hotels is the perfect next step for our group. It allows us to retain the completely independent identity and unique charm of each property while benefiting from the robust marketing, distribution, and sales reach of a highly respected national brand. We look forward to a brilliant collaboration.”
The agreement is the first time all nine Crest Hotels have been part of one hotel collection.
Classic British Hotels is a coalition of over 100 independent hotel groups, resorts and small hotels throughout the UK and Ireland, and Crest Hotels Group is a chain of nine independently owned hotels with over 400 employees.
Highlights:
- Crest Hotels Group has added its entire nine-hotel portfolio, comprising 674 bedrooms, to the Classic British Hotels collection.
- The partnership gives Crest Hotels access to global distribution, corporate partnerships and sales support through the Classic British Hotels commercial platform and private chain code.
- Hotels joining the collection include the Imperial Hotel in Tenby, Metropole Hotel in Llandrindod Wells, Avisford Park Hotel and Arnos Manor Hotel.
- The agreement allows all nine independently operated Crest Hotels to remain under their own identities while benefiting from the marketing and distribution of Classic British Hotels.
- Classic British Hotels now represents more than 100 independent hotels, resorts and small hotel groups across the UK and Ireland following the addition of Crest Hotels Group.
