Worldwide: WorldHotels, a soft brand of independent luxury and lifestyle hotels within BWH Hotels, is expanding its luxury portfolio through a mix of new markets, branded residences, and outdoor stays.
WorldHotels has more than 40 properties currently in development, building on its 2025 growth of adding approximately 100 hotels to its global portfolio.
In 2026, the company will add its first branded residence project in Vietnam. Essensia Sky and Parkway Saigon, WorldHotels Residences is scheduled to open in September with 74 villas and 424 apartment units.
The brand will also debut in new markets such as Portugal (in 2027) and South Korea.
Through its collaboration with De Historiske, a Norwegian collection of more than 100 historic hotels, restaurants, and ships, WorldHotels has grown its Crafted collection in markets including Italy and Sweden.
In April 2026, WorldHotels also launched Backdrop – a collection of upscale glamping retreats and outdoor stays. Founding properties within the portfolio are located in Utah, North Carolina, Honduras.
“Every addition to the WorldHotels portfolio represents more than growth; it represents a shared commitment to excellence,” said Ron Pohl, president of WorldHotels. “Independent hotel owners are increasingly seeking partners to help them compete without compromising the character and authenticity that sets their properties apart.
“Through WorldHotels, they gain access to powerful commercial resources and industry expertise while maintaining the individuality their guests value most. Our expansion through partnerships such as De Historiske in Norway and into new destinations like Costa Rica reflects a strategic approach to growth that delivers long-term value for both our hoteliers and our guests.”
Highlights:
- WorldHotels, the luxury and lifestyle soft brand within BWH Hotels, has more than 40 properties in development, expanding through new markets, branded residences and outdoor hospitality concepts.
- WorldHotels will launch its first branded residences project in Vietnam with Essensia Sky and Parkway Saigon, WorldHotels Residences, opening in September 2026 with 74 villas and 424 apartments.
- The luxury hotel brand is expanding into new markets including Portugal in 2027 and South Korea, while growing its Crafted collection through its partnership with De Historiske.
- WorldHotels launched Backdrop in April 2026, introducing a collection of upscale glamping retreats and outdoor stays with founding properties in Utah, North Carolina and Honduras.
