Blue Flag Capital Announces Openings of Two New Hotels

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Photo Credit: Matt Kisiday

SAG HARBOR, New York & JACKSON HOLE, Wyoming—Blue Flag Capital, in partnership with in-house management company Collared Martin Hospitality, announced the openings of Faraway Sag Harbor and Faraway Jackson Hole. With these openings, Blue Flag Capital and Collared Martin Hospitality are expanding Faraway Hotels beyond New England for the first time, bringing the brand to the Hamptons waterfront and the American West.

“From the beginning, our goal with Faraway was never to create a formula, but rather a collection of hotels that each tell a unique story about the place they inhabit,” said Jason Brown, co-founder and chief executive officer of Blue Flag Capital. “Sag Harbor and Jackson Hole are incredibly different destinations, but both share the qualities we look for—strong identities, rich histories, and communities that care deeply about where they live. We’re excited to bring the Faraway brand to each market in a way that feels authentic to its surroundings.”

Faraway Sag Harbor

In the Hamptons, Faraway Sag Harbor introduces a reimagining of the Baron’s Cove, transforming the waterfront property into a 67-room hotel inspired by the village’s maritime history and whaling heritage. Designed in collaboration with Jenny Bukovec Studio, the interiors are guided by an Oceanic Revival concept, combining sea-toned palettes, layered textures, and residential-style gathering spaces.

The property includes Zagara, an Amalfi Coast-inspired restaurant led by Executive Chef and Culinary Director Jarad McCarroll. Zagara pairs Mediterranean-inspired cuisine with a social atmosphere, extending from the dining room to an outdoor terrace with sunset views and a private dining space. Additional amenities include a heated outdoor pool with cabanas, a new padel court, spa treatment rooms seasonally operated by ONDA Beauty, a fitness center, and a collection of indoor and outdoor gathering spaces.

Faraway Jackson Hole

In Wyoming’s Teton Village, Faraway Jackson Hole offers a mountain retreat with 90 guestrooms and suites, 51 residences, and direct access to Jackson Hole Mountain Resort. Debuting in August are wellness amenities, including an indoor/outdoor pool, hot tub, and sauna.

Designed in collaboration with Workshop/APD and Jenny Bukovec Studio, Faraway Jackson Hole blends alpine influences and Western heritage through a “Wild Western Homestead” design concept that layers natural materials, warm textures, and residential details throughout the property. Sure Hand, the hotel’s all-day restaurant and bar, anchors the guest experience, serving locally inspired cuisine and craft cocktails in a gathering space overlooking the surrounding mountains.

Later this summer, the property will offer curated adventure excursions in partnership with Backcountry Safaris, including horseback riding, whitewater rafting, and tours of Grand Teton & Yellowstone National Parks. 

“What excites us most is that neither property looks or feels like the other,” said Brad Guidi, Co-Founder and Chief Development Officer of Blue Flag Capital. “Every design decision, restaurant concept, and guest experience was developed specifically for its destination. We believe that hospitality is most meaningful when it reflects the culture, history, and character of a place, and these openings are a reflection of that philosophy.”

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