US: Lifestyle hospitality brand Virgin Hotels Collection has appointed Paloma Martinez as the group’s vice president of operations for the Americas.
Martinez will oversee operations across the brand’s US Virgin Hotels portfolio, as well as key Virgin Limited Edition properties in the region, including Necker Island and Branson Beach Estate.
She brings over 30 years of experience in luxury hospitality, having led operations across 13 countries. Her career spans roles with InterContinental Hotels Group, Six Senses, and Kimpton Hotels, among others.
“I’m thrilled to join Virgin Hotels Collection at such a pivotal moment of growth,” said Martinez. “From iconic urban hotels to world-class private retreats, this collection embodies a bold, guest-focused approach to hospitality. I look forward to working with a talented team to elevate our guest experiences and continue setting new benchmarks for luxury and heartfelt service in the industry.”
Chris Stevens, COO at Virgin Hotels Collection, added: “Paloma is a transformative leader whose experience and vision align perfectly with Virgin Hotels Collection’s mission to create remarkable experiences for every guest. Her international perspective and proven ability to elevate operations will be invaluable as we continue to expand and redefine hospitality across the Americas.”
Highlights:
- Virgin Hotels Collection appoints Paloma Martinez as vice president of operations for the Americas, overseeing operational performance across the brand’s US hotel portfolio.
- In her new role, Martinez will also supervise key regional properties from Virgin Limited Edition, including Necker Island in the British Virgin Islands and Branson Beach Estate.
- Martinez brings more than 30 years of luxury hospitality experience, having led hotel operations across 13 countries.
- Her previous leadership roles include positions at InterContinental Hotels Group, Six Senses, and Kimpton Hotels & Restaurants.
