Video: AHC 2025: Aoife Roche, STR

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BHN speaks to Aoife Roche, VP regional sales for EMEA at STR, about performance trends in Europe, the number of hotels with an ADR of $1000 or more, and her advice for independent hoteliers. Filmed at the 2025 Annual Hospitality Conference (AHC) at the Manchester Convention Centre. 

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