- Statistics Canada data indicates a significant and consistent drop in Canadian travel to the U.S. throughout 2025
- New U.S. border policies regarding data retention and social media searches have created barriers for travelers
- The Beyond Borders Tourism Coalition was formed to represent industry interests and oppose new surcharges
- Key recommendations include stabilizing fee structures and replacing aggressive political rhetoric with cooperative strategies
The year 2025 proved to be a difficult period for transborder tourism between Canada and the United States, marked by a sharp decline in the number of Canadians traveling south. Statistics Canada reported consistently lower figures throughout the year compared to 2024. This downturn has been attributed to a combination of political tensions, including trade disputes, and the implementation of stricter border security measures by the U.S. government. These new protocols, which include potential social media searches, long-term biometric data retention, and complexities regarding gender markers, have reportedly discouraged many Canadians from crossing the border, leading them to choose domestic or international alternatives.
In response to these challenges and the concern that American tourists might feel unwelcome in Canada due to the diplomatic strain, industry leaders have mobilized. Destination Canada has introduced the “OpenHome” campaign to encourage U.S. visitation. Furthermore, a new collective known as the Beyond Borders Tourism Coalition has been established to advocate for the industry. This group represents a wide array of organizations, including tour operators, bus associations, and indigenous tourism bodies.
The coalition has issued a set of recommendations aimed at revitalizing cross-border travel and repairing the economic relationship between the two nations. They are calling for an end to surprise fees and tariffs that disrupt business planning and erode consumer trust. Additionally, the group urges political leaders to shift away from aggressive rhetoric and instead adopt pro-tourism language that acknowledges the economic interdependence of the two countries. The coalition emphasizes that removing barriers and investing in joint marketing efforts are essential steps toward restoring the ease of travel that previously existed between these neighboring nations.
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