Australia: Lifestyle hospitality company Ennismore has signed its debut Hoxton hotel in Australia, located in Melbourne with a scheduled opening in 2027.
Forming part of the Matchworks Precinct located at 560 Church Street in Cremorne, Alfasi Group will develop The Hoxton Melbourne.
It will feature 198 guest rooms, three food and beverage venues, The Apartment events space, and a gym.
Sharan Pasricha, founder and co-CEO of Ennismore, said: “We are delighted to bring The Hoxton to Australia for the first time. As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
“Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history and started life as a matchstick factory. We look forward to making our guests feel at home while discovering the very best of our new neighbourhood,” added Pasricha.
Gill Dvir, managing director of Alfasi Group, said: “Alfasi Group is thrilled to partner with Ennismore as the hotel operator at 560 Church Street, Cremorne. We are committed to preserving the rich history of this site while adapting its historically significant buildings for retail and hospitality uses that the community can enjoy. With its strong focus on community and neighbourhood, The Hoxton perfectly aligns with our vision for this world-class precinct.”
The Hoxton operates 16 hotels and is due to open soon in Edinburgh and Florence. Ennismore recently announced the brand’s first signing in Scandinavia, with The Hoxton Oslo.
