Teriyaki Madness, a Denver-based fast casual Asian-inspired franchise, is launching its first national advertising campaign from independent creative agency Party Land. Merging humor, creativity and original music, “Crazy Delicious” aims to shake consumers out of their predictable lunch and dinner routines and get them to cross the street to try something totally different, said Jodi Boyce, chief marketing officer at Teriyaki Madness.
“We’re excited to share this funny and delicious spot with the world,” she said in a company press release. “Teriyaki Madness has over 160 fast casual restaurants nationwide, but this is our first larger national media buy. We want people to know that our teriyaki is so good, it will fix just about anything going on in your life even if you accidentally sleepwalked through the neighborhood naked and perhaps embarrassed the entire family. It’s nothing some craveable teriyaki bowls can’t fix. We take our food seriously, but we don’t take ourselves seriously, and Party Land helped us create an entertaining campaign that will make people smile, and potentially drool a bit too.”
The 30-second TV spot spoofs a familiar advertising trope — the cure-all product that can magically solve all of life’s woes. It features a creative approach that has become an agency trademark for Party Land, a custom-crafted, memorable song that adds both emotional punch and entertainment value. It begins on a relatable note, with an average family in the car heading out for dinner.
A song plays: “It was a hard day for the family, but everything will be OK. ‘Cause Teriyaki’s so delicious that they’ll forgive what you did today.”
As the family arrives at the restaurant and the food looks as incredible as the promises, the ad takes a left turn, humorously pushing the boundaries of social norms with the next line of the song: “Teriyaki Madness! Your wife will forgive you, for sleepwalking through the neighborhood wearing nothing but your shoes. ‘Cause Teriyaki fixes everything!”
By ad’s end, the mom, kids and grandpa are happy and the dad, despite his missteps (pun intended), is redeemed thanks to the miraculous power of Teriyaki Madness’ real food, made-to-order with fresh, high-quality ingredients.
The campaign is airing nationwide including Hawaii through the end of 2024 on CTV, pre-roll and social video platforms, including YouTube, Facebook and Instagram. It includes a 15- and 6-second version of the premiere spot, Spotify audio ads and digital display banners.
“We wanted our song to tell a story and stick in the brains of our audience, all while establishing our brand as one that embraces humor and isn’t shy of a little food porn,” Natalia Fredericks, creative director at Party Land, said in the release. “Teriyaki Madness will fix your problems, feed your soul and make you laugh.”
