Marketing
Photo: BWW
February 12, 2026
Buffalo Wild Wings is turning up the volume on date night, recruiting Grammy-winning artist T-Pain to serenade fans with a new anthem dedicated to the brand’s latest value offering.
The sports-bar chain announced the release of “Let’s Go Buffalo Wild (A Pick 6 Love Song),” a track designed to highlight the “Pick 6 Meal for Two.” Starting at $19.99, the bundle is positioned as an affordable option for couples, “situationships,” or friends.
The song serves as the lead single for a limited-edition, six-track album titled Table for Two (The Pick 6 Love Song Album). In an accompanying music video, T-Pain appears alongside Hank, the brand’s winged-bison mascot, to celebrate the meal deal.
The Pick 6 Meal for Two allows guests to customize their order by selecting:
- 2 entrées.
- 2 sides.
- 2 Pepsi Zero Sugar fountain drinks.
By leaning into T-Pain’s signature vocal style, the brand aims to create a “sticky” marketing campaign that lives in the ears of consumers long after they leave the restaurant, according to a company press release.
The “Pick 6” promotion is available at participating locations. While the $19.99 price point is the national baseline, costs may vary by location. Fans may stream the music video and the full album online starting today.
