Hosted by BHN editor Eloise Hanson.
In partnership with RexNexus.
Time: 14:00 – 15:00 BST
Online | Free to attend
Online travel agencies (OTAs) remain a powerful driver of bookings, but their dominance often limits the ability for hoteliers to own the guest relationship. Reclaiming the guest journey requires a strategic mix of targeted marketing, personalised experiences, and technology that empowers operators to engage travellers at every stage of the booking process.
What you will learn:
- Online traveller behaviour, booking patterns, and current trends in OTA usage
- Techniques to maintain brand visibility across all stages of the booking journey
- Ways to attract and convert more direct bookings and foster loyaltyÂ
- Balancing OTA partnerships with a sustainable direct growth strategy
Expert speakers:
- Nathan Mayfield, VP strategic partnerships, ResNexus
- More TBC
Who should attend:
- Hotel owners, investors and developers
- Operators and third-party management companies
- C-suite executives, general managers and senior teams
- Technology providers
- Service providersÂ
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