RDB Hospitality Group, the full-service luxury hospitality and travel management firm founded by industry veteran Rob DelliBovi, is expanding its footprint with the opening of a new office in Orlando, Florida. The expansion marks a significant milestone for the company as it deepens its presence in one of the most dynamic and opportunity-rich markets in the U.S.
Recognized as a global epicenter for travel and entertainment, Orlando’s hospitality sector is experiencing rapid growth. The city is seeing an unprecedented boom across its tourism and entertainment sectors — highlighted by the launch of Epic Universe, Orlando’s first new theme park in more than two decades; the debut of Loews Universal Helios Grand Hotel; and a rapidly rising culinary scene earning global recognition with Sorekara becoming Florida’s first Two-Michelin-Star restaurant and Ômo by Jônt receiving its first star. Combined with record visitation topping 75 million in 2024 according to Visit Orlando, the city continues to solidify its position as one of the most dynamic hospitality markets in the U.S.
For DelliBovi, who has built RDB Hospitality Group into a trusted partner for both luxury travelers and hospitality brands, Orlando represents both a strategic and visionary move.
“Orlando has always been one of the most important travel markets in the country—but what’s happening now is transformative,” said Rob DelliBovi, Founder and CEO of RDB Hospitality Group. “Between the city’s evolving entertainment scene, the expansion of its amusement parks, new sports franchises, and an unmatched hospitality infrastructure, Orlando is on track to become one of the premier destinations for both leisure and business travelers. We’re excited to establish a local presence here and bring RDB’s expertise to this fast-growing market.”
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The new RDB Orlando office will serve as a hub for both client services and industry consulting, expanding the company’s ability to deliver personalized hospitality solutions across multiple sectors. The office will provide luxury travel and concierge services for celebrities, corporations, and VIP travelers, as well as comprehensive consulting, recruiting, and asset management for hotels and hospitality brands seeking to optimize operations and performance. Leading the new Orlando office is hospitality professional Lizzie Birch, whose background includes years with Universal Studios Florida, where she gained deep expertise in guest experience and operations. Under her leadership, RDB will also continue to expand its footprint in event and entertainment-focused travel coordination, leveraging Orlando’s growing reputation as a national hub for concerts, sporting events, and conventions.
Founded in 2009, RDB Hospitality Group has redefined the standard for modern hospitality through its dual-focus model—serving both high-end travelers and the hospitality industry itself. The company is known for its VIP Hotel Greeter Program, a first-of-its-kind service that ensures a seamless, white-glove arrival experience for guests, as well as its bespoke consulting and recruiting partnerships with top-tier hotels worldwide.
With the Orlando office now open, RDB Hospitality Group continues to expand its U.S. footprint, joining locations in major U.S. markets including Miami, New York, and Nashville, and reinforcing the brand’s mission to shape the future of hospitality through innovation, insight, and service excellence. “This expansion isn’t just about growth—it’s about being where the future of travel is happening,” added DelliBovi. “And right now, that future is Orlando.”
