Worldwide: Preferred Travel Group has launched its Climate Action Plan which outlines the goal of achieving net zero emissions by no later than 2050.
The plan, created in partnership with Travel Foundation, builds on the company’s signing of the Glasgow Declaration on Climate Action in Tourism.
Preferred Travel Group aims to reduce its carbon emissions by 50 per cent by 2030, and to achieve net zero by 2050.
It focuses on five key areas: measure, decarbonise, regenerate, collaborate, and finance. The following steps have guided the plan’s implementation and delivery:
1. Baseline emissions audit led by UK-based carbon consultancy collective. The analysis quantified greenhouse gas emissions across scope 1, 2 and 3. Travel Foundation also conducted a situation analysis including feedback from Preferred’s associates to identify opportunities for climate action within the company’s operations and broader stakeholder network.
2. Objectives were set using the baseline emissions inventory, based on three frameworks: Paris Agreement Alignment, Five Pathways of the Glasgow Declaration, and Internal Operations and Sphere of Influence.
3. Specific actions have been identified for each objective. Each action is tied to measurable outcomes.
4. Actions have been prioritised based on cost, implementation timeframe, emissions reduction potential, ease of use, and associate engagement. A scoring system determined which actions would deliver the greatest impact.
“As someone who has witnessed firsthand the transformative power of travel, I have always believed in its ability to connect people and cultures. With this privilege comes the responsibility to ensure that travel contributes positively to our planet,” said Lindsey Ueberroth, CEO, Preferred Travel Group.
“Our Climate Action Plan demonstrates that we are taking concrete steps toward building a more sustainable future. This is a commitment we are wholeheartedly invested in, and we invite our industry partners and guests to join us on this critical journey,” she said.
Key priorities for 2025 include enhancing emissions tracking and reporting systems for business travel and events, as well as refining travel and event policies to achieve emissions reduction across operations.
Staff members will participate in training and workshops, guided by the internal Climate Task Force and Climate Steering Committee.
Nina Boys, VP of sustainability, Preferred Travel Group, added: “As evidenced by the publication of this plan, Preferred Travel Group is prepared to integrate climate action at all levels of the organisation. The company is well positioned to reduce emissions in the pursuit of ambitious climate targets while also leveraging our larger sphere of influence to scale positive impact in the years ahead.”
To read Preferred Travel Group’s full Climate Action Plan, click here.
In partnership with Beyond Green (part of Preferred Travel Group) and Ruckus, BHN is hosting a sustainability thought-leadership webinar series. Sign up for the next episode – Sustainable procurement and supply chain management (Jan 20th) – here. Previous episodes can be watched here.
