Pita Pit lowers franchise fees, launches drive-thru model

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Pita Pit USA, a Mediterranean fast casual brand specializing in made-to-order pita sandwiches, is lowering franchised fees and royalty rates and introducing a drive-thru prototype as part of its 2024 Franchise Development Incentive.

“We’re not just expanding our presence — we’re transforming the way fast-casual restaurants serve customers,” Peter Riggs, CEO of Pita Pit USA, said in a company press release. “Our cutting-edge drive-thru model, combined with this attractive franchise development incentive, offers franchisees a unique opportunity to be part of the future of dining.”

For a limited time, initial franchise fees have been reduced from $20,000 to $15,000 for a single location or $20,000 for two locations. Additionally, the ongoing royalty rate has been lowered to 5%, down from the standard 6%, providing increased profitability for new franchise partners. This incentive is available to candidates who submit a deposit and sign a franchise agreement by Dec. 31, 2024.

The new design

In conjunction with the franchise fee reduction, Pita Pit USA is unveiling its drive-thru design, which emphasizes scalability, efficiency and technological innovation, Riggs said.

“We are seeking passionate franchise partners who share our commitment to providing fresh, healthy dining options,” he said. “With this development incentive and our state-of-the-art drive-thru design, there’s never been a better time to become part of the Pita Pit family.”

Prospective franchisees interested in this limited-time opportunity must submit a deposit and sign the franchise agreement by Dec. 31, 2024.

Pita Pit has 68 locations.

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