US: Nomada Hotel Group has introduced the Nomada Collection, a third-party management platform designed for independent boutique hotels.
Nomada Hotel Group comprises five wholly-owned California properties, including its flagship Skyview Los Alamos – a resorted roadside motel.
The Nomada Collection builds on the portfolio to provide independent hotels with:
- Design guidelines for adaptive reuse
- Centralised marketing and PR
- Revenue management focussed on direct bookings
- Operational systems and training infrastructure
- Procurement integration through Nomada Deco
- KPI dashboards designed for boutique hotels
Nomada is aiming to partner with owners of historic hotels built prior to 1980, initially targeting its West Coast base with plans to expand further afield.
“We believe the most meaningful hotels to the modern-day traveller are those with history, character, and a strong sense of place,” said Kimberly Walker, founder and creative director of Nomada Hotel Group. “The Nomada Collection exists to protect the identity while giving owners the tools, systems, and strategies to thrive in a competitive marketplace.”
Highlights:
- Nomada Hotel Group has launched the Nomada Collection, a third-party management platform designed for independent boutique hotels.
- The Nomada Collection integrates Nomada Deco procurement, KPI dashboards, and design guidelines for adaptive reuse, aiming to streamline operations and preserve character in historic hotels built before 1980.
- Nomada plans to partner with independent hotel owners initially along the US West Coast.
