Mindy’s Munchies, a New Jersey-based chocolate-covered dessert restaurant founded by former stay-at-home mom Mindy Mosca, is opening its first franchise store in Falmouth, Maine. The company has two storefronts and an online direct-to-consumer platform.
“With our first franchise store opening in Falmouth, Maine, we’re excited to bring the Mindy’s Munchies experience to a new community,” Mosca said in a company press release. “We’ve spent over 20 years perfecting our business model, and we’re confident that this is just the beginning of a new era for our brand. We’re excited to share our success with franchisees who are as passionate about delicious desserts and community-centric business practices as we are.”
The franchise model features an affordable initial investment, low overhead, established vendor relationships and comprehensive retail, marketing, merchandising and sales support, said COO Harry Mosca.
“Our goal with franchising is to create opportunities for entrepreneurs to own a piece of a proven and beloved brand,” he said in the release. “While our stores share a common foundation, we also encourage our franchisees to personalize their locations based on local market conditions. For instance, our Florida store offers Tipsy Scoop ice cream, while our upcoming Falmouth store plans to feature coffee and croissants to cater to the breakfast crowd. This flexibility allows our franchisees to cater to their communities in a way that works best for them.”
Revenue in the Chocolate Confectionery market amounts to $133.60 billion in 2024 and is expected to grow annually by 4.76% through 2029.
