Lime Fresh Mexican Grill CEO reveals revival strategy

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Fast Casual Nation

September 12, 2025

Lime Fresh Mexican Grill CEO Patrick Fore joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss the brand’s transformation, including a 30% menu overhaul, innovative partnerships with artisanal brands like Tabanero hot sauce and ambitious franchise expansion plans targeting 50 units over two years.

Fore reveals how the 21-year-old concept is winning Gen Z customers through strategic scarcity, reintroduced hospitality roles, and its successful Florida Panthers partnership that’s driving major growth in non-traditional venues.

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