It used to be that kiosks, like any new technology, came with one massive hurdle: usability. Many consumers were slow to use the devices in the absence of face-to-face interaction.
Gradually, apprehension gave way to commitment. And today, kiosk use has become commonplace. In fact, 66% of consumers prefer self-service over interacting with an employee because they consider the process faster and less stressful, according to Palmer Retail.
Even as the self-service industry has boomed – expected to top a collective value of $51 billion in the next four years – significant hurdles remain for some businesses, particularly those sidelined by technically challenging setup and pricy hardware and software.
Recognizing the gaps that exist keeping restaurants on the sideline and the need for speed to market, kiosk companies such as industry leader EZ-Chow, are working to enable businesses of all sizes to enter the kiosk game and to capitalize on self-service capabilities that drive increased revenue and expand profit margins. They have developed intuitive interfaces that enable easy implementation and pricing strategies that make it manageable for restaurants to avoid major hits to their bottom lines.
