HTeaO, an iced tea franchise, opened nine stores during Q4 in Texas, Oklahoma and Kansas, bringing its total to 42 locations launched in 2024.
“With the addition of these nine stores, we are closing out 2024 on a strong note, bringing our high-quality iced teas and exceptional guest experience to even more communities,” Justin Howe, co-founder and CEO of HTeaO, said in a company press release. “Our continued expansion is a testament to our commitment to growth, innovation, and the dedication of our franchise partners — the true backbone of our success.”
The company plans to add over 40 units in 2025, and is investing in innovation, community and strategic partnerships. Additionally, HTeaO strengthened its partnership with Free Rein Coffee Company through a series of seasonal offerings. The fall lineup featured Sweet Peach Cobbler Iced Tea, Dirty Chai Apple Crisp, Mocha Butter Pecan Latte and Texas Pecan Batch Brew, for example. For winter, the Peppermint Mocha Latte blended peppermint and dark chocolate with Free Rein’s Homestead espresso.
HTeaO has over 100 locations.