Houston TX Hot Chicken launches loyalty app

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Houston TX Hot Chicken launched a mobile app last week and will open its 20th location next month in San Diego.

Founded by serial entrepreneur and professionnal race car driver Edmond Barseghian in 2021, Houston TX Hot Chicken operates in eight states and has over 100,000 followers on Instagram.

“HHC has been a wild ride — and this is just the beginning,” according to Barseghian, who grew up in Sweden with his father who owned and ran an Italian restaurant.

“It all started with one hot chicken recipe and an obsession with using organic and clean chicken with top-quality ingredients and produce,” he said in a company press release. “The brand was built around those non-negotiables, and since then, the growth and excitement around what we’ve created has been both exhilarating and humbling.”

In 2023, HHC entered into a growth partnership with Savory Fund, which invests in emerging restaurant concepts and is growing 10 brands with operations in 14 states. This partnership will help fuel HHC’s expansion on both a corporate and franchise level.

“HHC is in a league of its own, and it’s been incredible to partner with Edmond and the franchisees to bring these exciting flavors to new markets,” Andrew Smith, founder and general partner for Savory, said in the release. “Guests are obsessed with the food and incredible vibe of the stores. There is no limit to what this brand can do and where this brand can go.”

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