Denmark: CIC Hospitality, an operator with 13 Aiden by Best Western hotels in its Scandinavian portfolio, has launched an AI-powered holographic front desk avatar at Aiden Lolland.
Developed in partnership with 3D holographic solution provider Holoconnects, AI avatar platform RAVATAR, and property management system Mews, the avatar can help hotel guests check in or out, generate a room key, book additional rooms, make dinner or spa reservations, and answer questions.
It can communicate with guests in real-time through natural, human-like conversations, and is integrated with Mews to handle hotel bookings and check-in.
The avatar is operated inside a Holoconnects’ Holobox, which creates a life-size immersive experience through a 4K, 3D holographic visualisation of a person, product or logo.
Guests can use the live connection and speak immediately with a life-size 3D hologram of a CIC Hospitality employee (located in Oslo) should the holographic avatar fail to answer questions or check-in as needed.
Matthias Tanski, CEO of CIC Hospitality, said: “This launch underscores CIC Hospitality’s commitment to leveraging innovative technology to transform guest experiences. We are excited to collaborate with Holoconnects and Mews to explore how cutting-edge solutions like this holographic front desk avatar can enhance the hospitality landscape.”
Holoconnects co-founder and CEO André Smith, said: “The launch of a virtual avatar greeter is an exciting new step forward for Holoconnects and the hospitality sector as a whole. We believe it will ultimately elevate and improve the guest experience and overall hotel customer satisfaction. Our partnership with Mews, CIC Hospitality and RAVATAR has the potential to change the face of modern hotels. We plan to use this first deployment to learn as much as possible and work with Mews to make the front desk virtual avatar greeter and check-in experience better and more helpful.”
Matt Welle, CEO of Mews, said: “At Mews, we are dedicated to building the right solutions that provide remarkable experiences for guests, no matter where they stay. This revolutionary front-desk avatar, in collaboration with Holoconnects, has the potential to transform the hotel reception experience as we know it. It is already freeing up front-desk staff who now have more time to deliver a truly personal experience for each of their guests.”
Ruslan Synytskyy, CEO of RAVATAR, said: “This joint initiative with Holoconnects, Mews, and CIC Hospitality is a transformative step for the hotel industry, blending AI and holographic technology to enhance guest interactions. We’re thrilled to bring personalised, lifelike avatars into real-world settings, setting a new benchmark for service innovation.”
