Atomic Wings is experiencing a wave of growth as it heads into the second half of 2024, opening five locations in July and setting the stage for launches in Virginia, Illinois and New York City. By the end of the year, Atomic Wings plans to double its size, reaching 30 restaurants by 2025, and 120 by 2026.
A significant driver of this rapid expansion is the success of Atomic Wings’ area representative model, said Mike Domico, vice president of franchise development, who is also an area representative in Missouri.
“What attracted me to join the Atomic Wings team as an area rep, as well as at the franchisor leadership level, was two things,” he said in a company press release. “The food — the quality, the flavors, the menu is unmatched — and the franchisee/franchisor relationship. Both of these had to be right for me, and when I first sat down with Zak (Omar), our CEO, I tried the food and was convinced. And then, we talked in depth about the franchisee/franchisor relationship. Atomic Wings is a franchisor led by franchisees. We walk the walk every day, paying the same bills as our franchisees. Supporting them in their growth and success is our primary focus and that is something we won’t waiver on.”
The chain, which is targeting Wisconsin and Michigan for area representatives, is testing an addition to its alcohol menu and exploring the potential of spiked milkshakes.
