- Global demand for ocean cruising is at record levels, driven by significant investment and innovation
- Over $100 billion worth of new ships are currently under construction across the world’s shipyards
- Approximately 80 new ships of small, medium, and large size are expected to launch by the end of 2036
- A core focus of the CLIA Cruise Month campaign is promoting the value and expertise of booking through accredited travel advisors
The ocean cruising sector is experiencing unprecedented growth and innovation, signaling a bright future for travelers worldwide. The Cruise Lines International Association (CLIA) is championing this optimistic outlook, recently launching its Cruise Month campaign across Australia and New Zealand, with a focus on this remarkable expansion. Demand for ocean cruising has reached record levels globally, a direct result of substantial new investment and innovative development across major cruise lines.
CLIA highlights the enormous energy currently transforming the industry, noting that over $100 billion worth of new ships are under construction in shipyards worldwide. This commitment to renewal and expansion will result in the launch of approximately 80 new ships between now and the end of 2036. This impressive fleet expansion will be evenly distributed across small, medium, and large vessels, ensuring diverse and enhanced experiences across all segments of the market. According to CLIA, this “fleet of the future” promises advancements in every facet of the cruise holiday experience.
A central component of CLIA’s campaign is the strong emphasis on the value of travel advisors. Cruise Month is specifically designed to inspire potential cruise travelers while simultaneously directing them to utilize CLIA-accredited travel agents for expert guidance. The campaign also supports agents through an expanded program of training webinars, ensuring they possess the latest insights to flawlessly plan their clients’ specialized cruise trips. This robust investment in both fleet technology and professional guidance underscores the industry’s dedication to providing superior, expertly guided vacation experiences.
