Worldwide: Developer and operator Generator and Freehand Hotel has entered a development partnership with Dusit Hotels and Resorts to grow both companies’ respective brands.
Under the partnership, Generator and Freehand Hotels will leverage its network in developing lifestyle hybrid accommodation to launch Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, as well as in the United States focusing on New York, Miami, and Los Angeles.
Generator and Freehand will explore development opportunities for all the hotel brands in the Dusit portfolio, which includes Dusit Thani (luxury), Dusit Suites (upper upscale), dusitD2 (upscale), Dusit Princess (upper midscale), ASAI Hotels (midscale lifestyle), Devarana – Dusit Retreats (wellness luxury), and Dusit Collection (bespoke luxury).
Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to introduce Generator and Freehand to city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well as Phuket and Bali.
Alastair Thomann, CEO of Generator and Freehand Hotels, said: “This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.”
Siradej Donavanik, VP global development at Dusit International, added: “It’s a real win-win situation for both companies. It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand Hotels and look forward to breaking new ground with many exciting new signings ahead.”
