- Google abandoned 3rd party cookie depreciation – What comes next?
You may have seen the headlines that Google was abandoning 3rd party cookie depreciation and breathed a sigh of relief. Although the course is changing, it’s important to still be very focused on a privacy-centric web future and what to do to prepare as more users opt-out of tracking. Learn more here.
- TikTok Search Ads Campaigns launch in the U.S.
Long touted as the new type of social-search engine, TikTok is finally rolling out search ad campaigns in the U.S., allowing advertisers to target users directly in search results. We’re jumping at the chance to try this out. Read more here.
- What Apple’s latest iOS18 updates means for your hotel’s email marketing
Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Get some tips and tricks to make sure your hotel’s emails are best positioned for this change from the latest iOS update. Find our update here.
- The role of hotel metasearch in travel marketing
For hotels and resorts, appearing on metasearch booking engines is more than just being present; it’s about maximizing visibility.Dive into hotel metasearch and the crucial role it plays in travel marketing for your hotel. Find the full story here.
- How to market your luxury hotel on Facebook & Instagram
Think your hotel’s ADR is too high to successfully find your target audience on Facebook and Instagram? Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.
- GCommerce’s field report from day 2 at Inbound marketing conference
Each year, GCommmerce participates in INBOUND and consistently gains valuable insights, despite it not being a hospitality-specific conference. Inbound has transformed from a simple event to a critical source of inspiration and education for GCommerce, influencing their strategies and keeping them at the forefront of digital marketing trends. See our insights from the conference, here.
https://info.gcommercesolutions.com/inboundgcommerce2024-1-0
