Chipotle is tackling fans’ fantasy football woes with a chance to score free Smoked Brisket through the end of the regular season through its “Got Smoked? Get Smoked” campaign.
Each week in the fall, thousands of fantasy football players experience the pain of having their lineup flame out and lose by a massive point differential. Many screenshots of these one-sided results end up going viral on social media. Chipotle will help 100 defeated managers bounce back from “getting smoked,” said Chris Brandt, chief brand officer.
“Football fans are some of the most passionate fans out there, especially when it comes to their fantasy teams,” he said in a company press release. “When results don’t go your way, the disappointment is real. Our ‘Got Smoked? Get Smoked.’ initiative is here to help fantasy managers who lost big regroup and recover for a playoff push. When fans are down, we hope the glimmer of our savory Smoked Brisket will provide a hint of hope for the rest of the season.”
How it works
To enter, Chipotle Rewards members must tweet a screenshot of their fumbled matchup on X with the hashtag #SmokedLineup and #Sweepstakes from Tuesday through Oct. 8. Submissions must be from the 2024-2025 fantasy football season.
Earlier this month, Chipotle brought back smoked brisket for the first time in three years. The menu innovation is made with responsibly raised beef seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper. It’s hand-chopped into bites and finished in a brisket sauce made with smoky chili peppers.
