Experts Guide Future Of Mexican Caribbean Tourism

• Establishment of a cross-border Advisory Board to guide long-term tourism strategy and global positioning
• Creation of a premium brand tier focused on exclusivity, privacy, and high-end luxury experiences
• Promotion of niche tourism segments including wellness, gastronomy, and emerging destinations like Bacalar
• Implementation of authentic storytelling to distinguish the twelve unique destinations within the region

The Mexican Caribbean Tourism Board has officially launched a new Advisory Board comprising twelve distinguished leaders from the United States and Mexican travel, media, and luxury sectors. Announced on January 6, 2026, this initiative is designed to strengthen the global positioning of the region by leveraging high-level expertise. The board held its inaugural session in New York City in November, where members convened to analyze current market trends and develop comprehensive strategies to elevate the Mexican Caribbean as a world-class destination.

Under the leadership of CEO Andrés Martínez, the board includes industry professionals such as Paul Tumpowsky and Nathan Maleh. Their primary objective is to align the region’s tourism offerings with the expectations of travelers seeking authenticity, culture, and luxury. During the summit, the group outlined several strategic priorities, including a shift toward more authentic, unfiltered storytelling in public relations to highlight the unique assets of the region.

A key focus of the new strategy is product development and market diversification. The board recommended growing niche segments such as wellness, gastronomy, and sustainable tourism, while simultaneously increasing the visibility of emerging destinations like Bacalar, Holbox, and Puerto Morelos. To attract affluent travelers, the board proposed creating a premium tier for the brand that emphasizes exclusivity, privacy, and curated high-end experiences such as private yacht routes. These insights will directly inform the Mexican Caribbean’s marketing strategy for 2026 through 2028, ensuring that future initiatives are grounded in real-time market intelligence.