Worldwide: Luxury hotel group Elegant Hotel Collection, powered by HotelREZ, has signed an agreement with sales and marketing company Discover the World to boost representation.
The partnership will extend the sales and marketing opportunities for Elegant Hotel Collection as well as Best Loved Hotels, a collection of 2,500 independent properties.
Via Discover the World, members of Elegant Hotel Collection and customers of HotelREZ will receive trade sales outreach targeting corporate, high-end leisure, MICE and group segments, as well as digital sales activity such as featuring on Discover the World’s agent world portal.
The enhanced brand representation is in addition to Elegant’s own core brand marketing campaigns and HotelREZ’s global distribution technology.
Tracy Mance, senior director of global sales at DTW, said: “We are delighted to welcome The Elegant Hotel Collection powered by HotelREZ into the Discover the World portfolio. By harnessing our trade and brand marketing network, alongside HotelREZ, hotels are offered an unparalleled global footprint. This strategic approach aims to drive incremental business across luxury leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), groups, and corporate RFPs (Request for Proposals). With a focus on high on-property spend – ensuring optimal returns while maintaining the right cost of sale.”
Mark Lewis, CEO and founder of HotelREZ, said: “Our partnership with Elegant Hotel Collection has allowed us to tap into DTW wealth of resources and benefits, providing greater opportunities for our hotels to drive sales. We are constantly seeking ways to improve hotels revenue streams through innovative solutions. Partnering with DTW presents us with the most efficient and – we believe – quality driven approach of growing our business globally. We look forward to connecting more hotels with even more bookers, and helping our hotel partners further enhance their revenues and profitability.”
