Holland America Line is recycling carpet from their cruise ships and turning it into souvenir coasters that you can buy while on a cruise.
The cruise line partnered with the Danish carpet manufacturer Dansk Wilton for the coaster. They are the first recycled carpet product ever offered for sale in the cruise industry.
The company has made 12,000 coasters from the carpet on three Holland America ships: Oosterdam, Eurodam and Nieuw Amsterdam.
They will be available for purchase on all Holland America Line ships by the end of October 2025.
They are made using Dansk Wilton’s innovative ReBond material — the same upcycled textile used in Holland America Line’s architectural signage — and demonstrate how circular design can transform waste into special, functional products.
The coasters are part of Dansk’s pioneering Re:Shape initiative, a sustainability-focused design program aimed at finding ways to transform and reuse carpet waste.
In addition to coasters, future plans for the project include using Holland America Line carpet waste to create notebooks, postcards, “do not disturb” door signs, artwork and other items that will be sold on board.
My Nguyen, director of interior design at Holland America Line, gave the following statement:
“This project reflects our ongoing journey toward more sustainable practices. These coasters are a tangible example of how discarded resources can be given a second life in the very environment they came from. We are proud to be the first in the industry to partner with Dansk and innovate carpet waste into beautiful usable products that our guests can enjoy.”
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