The Coffee Bean & Tea Leaf is opening inside the Shreveport Regional Airport, broadening its non-traditional franchise footprint alongside Tailwind Hospitality, Inc., an airport concessionaire.
“We couldn’t be more excited to work with (CEO) Jeff (Switzer) and (COO) Jess (Backhaus) and the entire Tailwind Hospitality team to open multiple locations at the Shreveport Airport. Their commitment to delivering high-quality service and understanding the needs of travelers aligns perfectly with our brand’s values,” Michelle Reap, senior manager of Franchise Development for The Coffee Bean & Tea Leaf, said in a company press release. “From the moment we met, it was clear that their years of experience, thoughtful approach to operations and passion for our product made them the sophisticated operators we’re looking for as we actively seek multi-unit operators to grow The Coffee Bean & Tea Leaf across North America. We’re confident this collaboration will lead to great success at the Shreveport Airport and possible future airport opportunities.”
Tailwind operates in 59 airports in the U.S. and continues to play a pivotal role in expanding The Coffee Bean & Tea Leaf’s presence.
“With our long-standing relationship at Shreveport Regional Airport, we saw the perfect opportunity to expand our offerings and knew The Coffee Bean & Tea Leaf would be a great addition to our portfolio,” Switzer said in the release. “We understand what our guests are looking for, and their demand for premium coffee and tea is clear, which is why we’re thrilled to join forces with such an iconic brand like The Coffee Bean & Tea Leaf.”
The Coffee Bean & Tea Leaf has over 1,100 locations.
