UK: Independent hotel collection BWH Hotels GB plans to add 100 properties over the next five years, taking its UK portfolio to 20,000 rooms.
The 100 properties would add 8,000 keys to the current portfolio, which comprises 230 hotels nationwide.
Additions will sit across BWH Hotels’ brands, including WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, WorldHotels Crafted, Best Western, Best Western Plus, Best Western Premier, Executive Residency by Best Western, Vīb, GLō, Aiden, Sadie, BW Premier Collection, and BW Signature Collection.
Hotels joining the group will become part of its global loyalty program, supported by affiliate marketing programs and web connectivity.
Robert Alley, brand director of BWH Hotels GB, said: “There is real momentum with BWH Hotels as we have shown in 2024 – we are committed to building on this momentum in the next five years.
“Our plans mean we are looking for independent hotels across the country who are looking to gain growth from a global brand without compromising their individuality.We look forward to starting partnerships with many more hotel owners of British hotels, ensuring they’re in the best possible position to turbocharge their growth while keeping their character intact,” he added.
In 2024, BWH Hotels GB added its first long-stay property to the portfolio – the Liverpool Dockside Aparthotel.
