UK: Independent collection BWH Hotels GB has reported a seven per cent revenue increase in the first half of the year, between January and June 2025.
The group delivered £73.3 million in total bedroom revenue, representing a seven per cent increase on 2024.
Meetings, events and group bookings are up 19 per cent year-on-year. This is credited to the group’s dedicated venues team and launch of Planners Advantage, an extension of BWH’s global BW Rewards programme to M&E organisers.
Its rewards programme also continues to grow, with members spending £30.6 million in BWH hotels in the first half of 2025. This is a 17 per cent increase over 2024 and 11 per cent ahead of budget.
Jim Muir, BWH Hotels commercial director, said: “At the heart of everything we do is a simple principle: helping our hotels thrive. That’s why we invest in a dedicated sales team, digital marketing and high-impact campaigns like the Year of the Free Breakfast. When our hotels succeed, we all succeed.”
During the same period, BWH GB welcomed nine hotels to the collection including The Clarence Gardens Hotel in Scarborough, Velvet Hotel in Manchester, and The Crooklands in Kendal, with more additions to the BW Signature Collection anticipated soon.
Tim Rumney, CEO of BWH Hotels GB said: “We’ve made a strong start to 2025 and the second half of the year brings fresh challenges and opportunities. Hotels are still facing real pressure from cautious corporate demand to rising costs and continued economic uncertainty.
“At BWH, we’re not just responding to those challenges, we’re helping our hotels get ahead of them. From optimising digital performance to driving direct bookings and boosting loyalty, everything we do is designed to deliver real returns where it counts.
“Moving forward, we are continuing our focus on stimulating corporate demand, optimising the performance of our new website, investing in digital channels to better drive conversions on behalf of our hotels and delivering continued value through our sales, marketing and loyalty programmes. Thanks to our incredible hotel partners and hardworking teams, we’re confident about what’s to come,” he added.
Highlights:
• BWH Hotels GB reported a seven per cent revenue increase in H1 2025, totalling £73.3 million.
• Meetings and events bookings grew 19 per cent, boosted by the Planners Advantage programme.
• The BW Rewards programme rose 17 per cent, generating £30.6 million in member spend.
• Nine new hotels joined the BWH GB collection, expanding its UK footprint.
• Strategic focus remains on digital optimisation, direct bookings, loyalty, and corporate demand growth.
