Operations
BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including Friendly’s, Red Mango and Orange Leaf.
October 9, 2025
BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including Friendly’s, Red Mango and Orange Leaf. Learn how BRIX is using AI for personalized marketing and operations, why nostalgia marketing is driving double-digit growth, and what trends will shape the restaurant industry through 2030. Mityas shares insights on multi-brand strategy, technology adoption, regional brand growth, and the power of strategic collaborations.
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Heinz Verified is a Kraft Heinz initiative designed to help independent operators grow their business. More than a quality seal, it’s a marketing platform and partnership that drives traffic, builds loyalty, and elevates the dining experience—proving that proudly serving Heinz isn’t just a choice, it’s a competitive advantage.
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