ParTech Inc., a provider of unified commerce solutions for the restaurant and foodservice industries, has rebranded two of its core products: Brink POS and PAR MENU. Effective immediately, these products will be known as PAR POS and PAR Ordering, respectively, according to a press release.
The rebranding reflects PAR’s ongoing commitment to simplify the complexities of restaurant management and provide seamlessly integrated solutions that drive operational efficiency and enhance customer engagement.
“As the restaurant industry rapidly evolves, PAR Technology is not just keeping pace — we’re setting the standard,” Savneet Singh, CEO of PAR Technology, said in the press release. “The rebranding to PAR POS, and PAR Ordering is a strategic step forward, unifying our brand and simplifying our offerings. Our customers can expect the same unparalleled value and support, now with an even sharper focus on delivering solutions that drive better outcomes and meet their evolving needs.”
Through strategic acquisitions and continuous innovation, PAR has assembled a suite of products designed to help restaurant brands differentiate themselves while driving operational efficiencies. This rebranding effort underscores PAR’s commitment to creating a unified platform that supports growth, enhances guest satisfaction, and empowers restaurant operators to succeed.
For existing customers, the transition to PAR POS and PAR Ordering will be entirely seamless, ensuring that all current functionalities, support services, and integrations remain intact and uninterrupted.
This rebranding follows the successful transition of STUZO to PAR Retail, further cementing PAR’s strategic vision of a unified platform that seamlessly serves both the restaurant and retail industries. The new brand identities will be rolled out over the coming months, with all products continuing to deliver the high standards of quality and innovation that customers expect from PAR Technology.
