Technology
Photo: Blaze Pizza
April 15, 2025
Fast casual pizza chain Blaze Pizza has launched an enhanced app and loyalty program in partnership with Thanx, according to a press release.
With Thanx, Blaze Pizza has transitioned over five million rewards members to the loyalty platform designed to elevate and personalize the guest experience. The platform makes it easier for guests to engage with the brand through a more dynamic and rewarding mobile and web experience while streamlining in-store interactions for staff.
“Our partnership with Thanx is about delivering an effortless and rewarding experience for our guests while giving our franchisees the tools they need to drive growth,” Christian Kuhn, CMO at Blaze Pizza, said in the release. “With Thanx, we can create deeper connections with our customers, ensuring they feel valued every time they visit — whether online or in-store.”
Key enhancements made to the app include:
- Seamless in-store experience. A frictionless checkout process means guests no longer need to scan receipts or remember passwords, and they can link their credit cards for automatic rewards.
- Loyal members will continue to enjoy the perks they love, with new benefits on the horizon, including benefits like exclusive access and members-only swag.
- Fast, flexible digital innovation. The app experience will continuously evolve with fresh features and branding updates — without the costly development fees of a fully custom-built system.
Blaze Pizza plans to innovate the program with secret menus. app-exclusive items and potential merchandise drops. The loyalty program will also leverage guest behavior and preferences to deliver more personalized experiences.
“Blaze Pizza created an entirely new category by prioritizing the guest experience,” Zach Goldstein, CEO of Thanx, said in the release. “We’re excited to partner on their next iteration of loyalty and digital that does the same, strengthening and personalizing every guest interaction to drive sustainable growth for franchisees.”
Blaze Pizza was founded in 2011 and has 284 restaurants across 38 states and three countries. The brand is headquartered in Atlanta, Georgia.
