Blaze Pizza has inked a five-unit development deal with Red Phoenix Group LLC, owned b y Ray Luthra and family, to target the Southern California market, according to a press release.
The deal covers Ventura, Santa Barbara and the Upper San Fernando Valley.
Luthra and his family are second-generation restaurant owners and current Wingstop franchisees who bring extensive experience from operating and managing brands like Denny’s, Del Taco, Nékter Juice Bar and 7-Eleven.
“As we explored options to diversify our holdings, Blaze Pizza stood out as a top choice — we’re fans of the product and know it’s best-in-class,” Luthra said in the press release. “Beyond the superior product and brand strength, the Blaze leadership team is energized and brings the expertise needed to drive the brand’s continued growth.”
The first two units are expected to open in 2025.
“Blaze is entering its next phase of growth and, as the category leader, we offer a tremendous advantage in the fast casual space,” Beto Guajardo, CEO of Blaze Pizza, said in the press release. “We’re thrilled to partner with an experienced, successful, multi-unit group like Red Phoenix Group LLC to continue the momentum into next year.”
Blaze has more than 300 restaurants across 38 states and three countries.
