Barberitos, owned byWOWorks, signed a 10-unit franchise agreement with multi-unit franchisee Haresh Patel to bring the brand to Alabama. The expansion follows the recent unveiling of Barberitos’ reimagined look and enhanced menu, aimed at elevating customer experience through quality ingredients and bold flavors.
“After visiting Barberitos, we were immediately hooked — both by the exceptional food and the brand’s potential,” Patel, who owns 10 franchise locations of American Deli, several ZTEC gas stations and other businesses, said in a company press release. “Our research into the business model revealed a fantastic opportunity to introduce a fresh and healthy dining option to communities across Alabama. The support from the WOWorks team has made this journey seamless, and we are excited about the future growth opportunities.”
The first two locations will open by March in Wetumpka and Prattville. Additionally, Patel will incorporate another WOWorks brand, Frutta Bowls, into the travel centers of his gas stations, leveraging non-traditional locations like airports, grocery stores and university dining halls.
“We are thrilled to partner with Haresh Patel and welcome him into the WOWorks family during this exciting time for Barberitos,” Kelly Roddy, CEO of WOWorks, said in the release. “This 10-unit agreement underscores our commitment to delivering healthy and flavorful options to local communities and highlights the momentum of one of our fastest-growing concepts in the fast-casual burrito category.”
Founded in 2020, WOWorks is a subsidiary of Centre Lane Partners and owns Saladworks, Garbanzo Mediterranean Fresh, ZEats and The Simple Greek.
