APAC: Hospitality software provider Agilysys has released the findings of its 2024 APAC Hospitality Impact Study, which highlights untapped revenue potential for hoteliers.
Agilysys surveyed more than 1,000 travellers from Australia, Hong Kong, New Zealand, and Singapore about their preferences and spending habits.
The study revealed that 68 per cent of APAC travellers would increase their hotel spending for personalised experiences, with 73 per cent willing to pay up to 30 per cent more for room upgrades when offered post-booking.
Additionally, 66 per cent of respondents would likely spend more if wait times were reduced across all hotel experiences, and 68 per cent would increase spending when a loyalty program is in place.
Despite high satisfaction levels (86 per cent) and perceived value for money (61 per cent), only 37 per cent of travellers have returned to the same hotel.
“Our research uncovers a clear message: APAC travellers are willing to spend more for tailored, efficient, and memorable experiences,” said Tony Marshall, VP managing director APAC at Agilysys. “Hotels that fail to offer personalised guest experiences are leaving substantial revenue on the table.”
Staff interactions were identified as a key driver of increased spend. 46 per cent of respondents said that they valued staff who go the extra mile, 41 per cent appreciated personalised activity recommendations, and 30 per cent were influenced by staff recalling previous conversations.
40 per cent of respondents also said that they valued being given their favourite room, 28 per cent said they are likely to spend more when restaurant staff remembers their preferences, and 57 per cent respond positively to small surprises like pillow chocolates.
Marshall added: “To maximise profitability, hoteliers must leverage advanced property management systems that provide real-time, data-driven insights into guest preferences. By adopting a RevPAG focus, hotels can unlock hidden revenue streams, enhance guest satisfaction, and foster long-term loyalty in the competitive APAC market.”
To download the full 2024 APAC Hospitality Impact Study, click here.
