UAE: Developer Binghatti and automotive brand Mercedes-Benz are set to build an AED30 billion masterplan community in Nad Al Sheba.
The development, spanning nearly nine million square feet, will be delivered in three phases offering more than 13,000 residences within 12 towers.
Each of the towers will be named after concept cars that “showcase the vision” of Mercedes-Benz. Interiors of the residences reflect the black and silver colour palette of the brand, with leather and wood also used throughout.
Residences range from studios to three-bedroom apartments, with the Vision Iconic tower featuring a collection of four and five-bedroom homes.
The Grand Promenade acts as the spine of the project, connecting zones such as the Crown Arena for events, a Picnic Grove and Meadow Pavilion with family‑focused areas such as Little Marvels and Aqua Joy.
Amenities are built around three pillars: wellness, recreation and community. Fitness facilities such as gyms, yoga pods, outdoor training decks, and 12 specialised sporting clubs from padel and squash to fencing, archery, Pilates and more, support wellness. Family pools, infinity pools and splash zones anchor recreational life, and social spaces including a ballroom, events hall, a private screening lounge and e-sports lounge facilitate connections with the community.
Axel Harries, head of global service and parts, Mercedes-Benz AG, said: “With Mercedes-Benz Places, we transfer the unique DNA of our brand into holistic, customer-centric and connected living spaces. This project sets a new benchmark for exclusive, integrated urban living. We are celebrating 140 years of company history this year – a legacy only few can look back at. Mercedes-Benz Places | Binghatti City marks the first time we apply it at true urban scale: an entire living environment, a city within a city, that bears our unmistakable identity.”
Muhammad BinGhatti, chairman of Binghatti Developers, added: “Our collaboration with Mercedes-Benz continues to evolve beyond individual buildings into a fully integrated masterplan community. Mercedes‑Benz Places | Binghatti City represents our shared ambition to redefine how branded living is experienced at scale where design, innovation, and community come together to shape the future of urban life in Dubai.”
Highlights:
- Binghatti has partnered with Mercedes-Benz to develop a AED30 billion branded masterplan community in Dubai, UAE, located in Nad Al Sheba
- Spanning nearly nine million square feet, the Mercedes-Benz Places | Binghatti City development will deliver more than 13,000 residences across 12 towers over three phases
- Homes will range from studios to five-bedroom residences, with tower identities inspired by Mercedes-Benz concept cars and interiors reflecting the brand’s design DNA
- The mixed-use community will feature a Grand Promenade, family zones, event spaces and leisure attractions, creating a “city within a city”
