US: Hospitality company Lore Group has rebranded the former Mondrian Park Avenue hotel in New York City as Hotel Park Ave.
Hotel Park Ave marks the first in New York City for the group, as well as the second in the United States. It joins Riggs Washington DC which opened in 2020.
The New York hotel is due to undergo a two-phased refurbishment beginning next year. Q1 will involve a refresh across all guest rooms, and in spring will see upgrades to the lobby and the launch of nine suits including the Nomad Penthouse. Hotel Park Ave is currently open and will remain so during the renovations.
Additional amenities at the property include two private event spaces, as well as a rooftop terrace bar and ground floor restaurant. Two new F&B concepts at the hotel’s dining venues are set to be announced in spring.
“Expanding into New York City felt like the natural next step for Lore Group,” said David Taylor, Lore Group‘s CEO. “Much like London, New York City is a metropolitan hub of culture and creativity, as well as both business and leisure travellers, offering an exciting opportunity for us to bring a fresh perspective to the hospitality scene. We’re thrilled to be a new part of this city and look forward to contributing to the energy that makes New York City unlike anywhere else in the world.”
Jacu Strauss, creative director at Lore Group, added: “We’re busy developing a new creative identity for Hotel Park Ave which will unveil in the Spring. As always, the design has been inspired by the building, its history and the NoMad neighbourhood. Every touch point through the new suites will tell a story, with beautiful details creating emotional connections balanced by the requirements of operating and delivering modern luxury experiences.”
Alison Pecci has been appointed general manager of Hotel Park Ave following previous roles at MADE hotels, Royalton Park Avenue, and Gansevoort Hotel Group.
