Guests today seek more than a place to sleep—they crave a memorable, one-of-a-kind experience. From boutique hotels to major chains, the demand for guest-centered stays is on the rise.
1. Create a seamless booking experience
A smooth booking experience is essential for making a strong first impression and reducing booking abandonment. In fact, 57% of online bookings are abandoned due to a complicated booking process. A powerful booking engine like STAAH’s offers a seamless, mobile-responsive platform, allowing guests to book quickly and easily. With an intuitive, user-friendly interface, you provide the convenience guests expect, setting the stage for an exceptional experience right from the start.
2. Personalize the guest journey
Personal touches make guests feel valued and welcomed. By using guest data to offer tailored amenities, special discounts, or exclusive experiences, you create memorable stays that increase the likelihood of repeat visits.
Tip: Use a powerful channel manager to capture guest data and build targeted campaigns that keep them coming back. A CRM integrated with your booking engine can make this process seamless.
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3. Enhance your guest technology
Modern travelers expect convenience at their fingertips. Mobile check-ins, digital room keys, and an in-room tablet concierge can elevate the stay, adding both ease and efficiency to your guests’ experiences.
Example: Marriott International’s app allows guests to check in, unlock their room with a mobile key, and make special requests through the app, which significantly improves guest satisfaction.
4. Upgrade room décor and comfort
Small design updates, such as unique artwork, plush bedding, or upgraded bathroom amenities, can make your rooms feel more like an experience rather than just a place to sleep. Guests notice the extra effort in comfort and aesthetics, which can leave a lasting impression.
Tip: Use guest feedback to continuously improve room features and understand what guests value the most. Reviews mentioning room décor, comfort, or cleanliness can serve as a guide to prioritize updates.
5. Embrace sustainability
Today’s travelers are more eco-conscious than ever, often choosing accommodations that align with their values. Reducing plastic use, incorporating energy-efficient lighting, and offering sustainable amenities show guests that you care about the environment, which can resonate deeply with them.
Example: Accor Hotels launched its Planet 21 initiative, committing to sustainable hospitality by implementing practices such as reduced water usage and offering eco-friendly amenities.
Strategic pricing based on demand can help attract guests who are looking for value without sacrificing revenue. Adjusting prices to meet market demand while offering competitive rates during high seasons can drive both occupancy and profitability.
7) Encourage positive reviews
Reviews play a vital role in attracting new guests and building credibility. By encouraging guests to share their experiences and featuring these on your site or social media, you enhance trust and appeal.
Tip: Use automated email follow-ups after checkout to request a review. Guests are more likely to leave feedback when prompted shortly after their stay.
Transforming your property from a simple “sleepy stay” into a “super stay” means focusing on every step of the guest journey. From the first interaction at booking to the final checkout, these strategies can help your hotel stand out, attract new guests, and turn one-time visitors into loyal guests.
