GoTo Foods, the parent company of Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s, has hired former IHOP CMO Kieran Donahue as its chief commercial officer.
“This past year has been transformational for GoTo Foods, and as our business has continued to grow, it was time for us to establish a commercial organization where our centralized, revenue-driving engines create even greater value for our iconic brands,” CEO Jim Holthouser said in a company press release. “Kieran’s expertise working with globally franchised brands is critically important as we strive to elevate, innovate and drive profitability for our franchisees.”
Donahue will lead the commercial organization responsible for consumer insights and analytics, revenue generation, digital, loyalty, branded currency, culinary, marketing planning, creative, paid media, catering, brand PR and social media.
“I am thrilled to become a part of the exceptional team at GoTo Foods,” Donahue said in the release “In my role, I see unlimited potential to harness the power of our seven iconic brands. By prioritizing how we use data and insights to drive consumer engagement with our brands, we will simultaneously work to ensure our brand franchisees receive the support and resources necessary to thrive in the competitive QSR space.”
