Scotland: The founders of events venue SWG3 in Glasgow have secured planning permission for a multi-purpose hotel in the city.
Glasgow City Council has approved plans for a 142-bedroom hotel to be built at the corner of Eastvale Place and Sandyford Street, adjacent to the SWG3 venue.
The hotel is set to feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace. When complete, it will create more than 100 jobs.
SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and architectural practice Stallan-Brand, are behind the project.
It represents a phase of the GRID (Glasgow Riverside Innovation District) initiative – a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3.
Robertson said: “In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place. Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.”
Paul Stallan, creative director at Stallan-Brand, added: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow’s ‘Hydro Effect’ which has seen the city become a global magnet for major music and conference events. As a ‘hotel for music lovers’, the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”
